Quality Food Store
Ardkeen Quality Food Store
Ardkeen Quality Food Store is an independently run family food retailer based in Waterford. Ardkeen wanted to use the internet to promote their unique food offering and message of top quality and locally produce foods to their online community. The aim of the site was to deliver the high level customer service on-line with the same level of service as when their customers walk as they walk through the door into their shop.
IPAG has been working with Ardkeen Quality Food Store since 2001, and in 2010 successfully launched the 3rd version of the website that does what the store does; promoting and selling locally sourced fresh food from local producers that can’t be brought anywhere else.
The site structure that was delivered then has enabled Ardkeen with IPAG expertise to the site on a regular basis have enabled Ardkeen Quality Food Store to maintain and grown their market share in the very competitive Irish Retail Marketplace.
Specific website features:
Web Site Design and Development:
IPAG has provided on-going design and development work for Ardkeen Quality Food Store since 2001. Design has always been in accordance with the corporate design guidelines. This has seen the web site develop into a fully data driven web site with news letter administration and ecommerce facilities.
The Ardkeen Quality Food Store web site uses the Webinabox™ e-Commence module to sell hampers, bouquets and gift vouchers online.
Payment Gateway Integration:
IPAG integrated the Realex payment gateway system with the Ardkeen Web Site.
Using the Webinabox™ content management tools Ardkeen have full control over the content of their web site. This allows them to maintain the content of their site when, where and how they want to. By using our Webinabox™ content management system we can develop to the exact specification set out in the corporate design guidelines.
Newsletter Subscription Management:
Using the Webinabox™ custom developed communication modules Ardkeen Quality Food Store’s web site users can manage their subscriptions to Food, Wine and Recipe mailing lists.
Search Engine Optimization:
IPAG has implemented SEO campaigns for Ardkeen.com and integrated Google Goals Tracking to measure web site performance.
"Ardkeen Quality Food Store specialises in artisan and locally produced foods.
We wanted to develop our website to achieve several goals but principally to communicate more about our unique offer with suppliers and customers as well as to sell online. We worked with IPAG to quantify our goals and they designed a site structure to meet them.
We found IPAG to be knowledgeable and competent in understanding our business needs and building our website. We are very pleased with the result and found IPAG responsive and efficient at all times. We continue to work with the IPAG team to maintain and develop our site.
I have done so and I remain very happy to recommend IPAG.” "
Director Ardkeen Quality Food Store Waterford.